E-commerce Driven Strategic Alliances in Maritime Business
نویسنده
چکیده
This paper presents an overview of e-commerce with a focus on maritime industry. It describes potential influence of the established financial services industry in the evolution of a new business model, and summarizes e-commerce motivated alliances, mergers, and partnerships in the industry. Given the formative nature of e-commerce technology, it is suggested that the maritime industry strike a balance between their business strategy and organizational readiness on one hand and emerging technologies and the trading environment on the other.
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